Campaign | 5 Minute Foundation

CONCEPT "Discover the real secret ingredient" With this project for 5 Minute Foundation we wanted to raise awareness of the presence of microplastics in foods. The copy arouses the viewer's curiosity and intrigue; for many, the presence of this ingredient in meals will be a shocking fact.

Photographs taken (without editing):

Posts for social media:

Mockup:

5 Minute Foundation began as a 5-minute beach cleanup movement on social media. Today it's a trend that accumulates more than 38.000 photographs sent from different beaches around the world.

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